About J Carrick
I’m J Carrick. A hospitality consultant and experiential tour manager with two decades of frontline, field-tested experience.
I’ve run high-volume restaurants, led national brand activations, managed coast-to-coast logistics, and built teams that thrive under pressure. Whether I’m launching a new beverage program or coordinating a 50-stop tour, I bring sharp execution, clarity, and the ability to lead from the floor to the field.
From Restaurants to Road Tours
I started in hospitality managing restaurants, building FOH/BOH systems, developing teams, and creating guest experiences that stuck. I’ve worked with iconic chefs and major hospitality groups, led private events, and opened new concepts from scratch.
That foundation led me into experiential marketing, where I now lead mobile tours, oversee DOT-compliant vehicle fleets, and manage brand activations across the country.
Whether it’s hospitality or live brand experiences, I build environments where teams work smarter, systems run tighter, and clients see real ROI.
Brand Execution - I protect brand integrity from the field to the floor.
What I Bring to the Table
Team Leadership - I enthusiastically train, motivate, and retain strong crews.
Operational Clarity - I streamline systems and elevate experiences.
Certifications & Technical Expertise
DOT-Certified Commercial Driver
ServSafe Food Handler Certified
Forklift Operator Certified
TIPS Alcohol Service Certified
I bring a unique mix of frontline experience and logistical qualifications from vehicle ops and compliance to food safety and alcohol service. Whether I’m leading a national tour or managing event F&B, I come prepared to execute safely and efficiently.
Staff training for an opening in D.C.
On site during a brand activation