“Whatever you are, be the best.”
J Carrick, a hospitality and experiential marketing manager with two decades of frontline, field-tested success.
Having run high-volume restaurants, led national brand activations, managed coast-to-coast logistics, and built teams that thrive under pressure. Whether launching a new beverage program or coordinating a 70-stop tour, sharp execution, clarity, and the ability to lead from the floor to the field are always fundamental.
Beyond the logistics and live events, the people are what keep me driven. Since a young age, I’ve loved hosting. Creating unforgettable experiences and making folks feel seen, excited, and cared for. Joy is universal and should be accessible to everyone, no matter who they are or where they’re from. This work allows that to happen every day. Keeping things positive by cracking appropriate jokes, pulling smiles, and watching grown adults light up like kids again. Doesn’t matter if it’s a grandma thrilled over a fanny pack or a dad geeking out over a motorcycle. Those moments of pure joy are why I keep doing it again and again.
Because of this passion and excitement, a personal level of care is brought to everything I do. It’s not just about representing the brand, it’s about showing up for the people. I want every moment to reflect the best we can offer.
Beginning in hospitality managing restaurants, building FOH/BOH systems, developing teams, and creating guest experiences that stuck. I’ve worked with iconic chefs and major hospitality groups, led private events, and opened new concepts from scratch.
That foundation led me into experiential marketing and live events, where I lead mobile tours & site production, oversee DOT-compliant vehicles, and manage brand activations across the country.
Whether it’s hospitality or live experiences, I build environments where teams work smarter, systems run tighter, and clients see real ROI.
From Restaurants to Road Tours
How I add value to a team
I protect brand integrity from the field to the floor. Whether it’s signage placement, tone of interaction, or tech precision, I ensure every element hits the mark and reflects the brand’s highest standard, no shortcuts, no compromises.
Brand Execution
I bring energy, humor, and presence to every site. Outgoing and approachable, I build instant rapport with guests and crews alike setting the tone, lifting morale, and keeping interactions authentic, positive, and fun.
Charisma
Team Leadership
I enthusiastically train, motivate, and retain strong crews. I lead by example with clarity, humor, and hustle, helping teams stay focused, adaptable, and invested no matter the pressure or pace of the program.
I obsess over the small stuff. I track the things others miss, from cable cover placement to timing cues and treat every touchpoint like it matters, because it does. Clean setups and tight execution make experiences memorable.
Attention to Detail
I streamline systems and elevate experiences. From logistics to live engagement, I create clean, efficient workflows that support seamless execution, minimize friction, and keep activations on track and under control.
Operational Clarity
I think three steps ahead. I read people, forecast problems, and stay proactive in fast-paced environments. My instinct for what could go wrong or what needs to be in place to make it go right, keeps things smooth and stress-free.
Anticipation
What I do
Hospitality Expert
Build high-performing FOH/BOH teams with systems that boost service speed, flow, and staff retention.
Launch food & beverage programs that increase guest satisfaction and operational consistency.
Develop leaders: through targeted training, coaching, and team culture improvements.
Open new restaurants and events with service design that elevates guest experience from day one.
Cut costs and drive efficiency by optimizing workflows, ensuring compliance, and tightening ops.
Deliver seamless, coast-to-coast brand activations with full-service tour logistics and execution.
Ensure safe, legal, and efficient vehicle operations with expert DOT compliance and fleet management.
Build high-performing teams through hands-on training, staffing, and on-site leadership.
Keep assets secure, organized, and ready; driving smooth, end-to-end event delivery.
Navigate venue requirements and production protocols to ensure flawless, compliant activations.
