Experiential Marketing & Production
National Tours | Brand Activations | On-the-Ground Execution
I lead coast-to-coast brand activations, mobile tours, openings and experiential marketing programs blending sharp logistics with strong brand energy and detail.
From setup to execution, vehicle ops to staff training, I bring precision, accountability, and on-site leadership that gets results.
Tour Highlights
Can-am On-Road | TM, Product Specialist (2025)
As a product specialist, deeply studied Can-Am’s on-road lineup to deliver accurate, engaging, and brand-aligned messaging to the public. Ensured every interaction reflected knowledge, rider-focused insight, and professionalism, helping consumers connect authentically with the product.
Can-am Off-Road PBR Finals | TM (2025)
Flew in to manage vehicle unload and setup for indoor and outdoor footprints. Served as tour manager and emcee—engaging crowds, leading programming, and running daily event operations.
Uber Eats Mother’s Day/ Graduation | TM, Driver (2025)
Drove and managed branded truck for Mother’s Day and graduation stops in NYC, CO, and OR. Handled load-ins, secured assets, and oversaw on-site setup and execution.
M&M’s Sweet Tour | Tour Manager (2023 & 2024)
78 stops a year across the U.S. Led DOT-compliant logistics, production coordination, asset management, staff training, and on-site engagement strategy.
Progressive Tour | Tour Manager (2022–2023)
Managed setup and breakdown at major boat shows. Oversaw production, maintained mechanical assets, handled repairs, and ensured consistent brand experience across all activations.
Light the World Tour | Tour Manager (2022)
Led Giving Machine tour logistics, staff management, site scouting, and event setup across multiple cities. Delivered consistent guest experience and mission-focused execution.
MAC Cosmetics | Tour Manager (2022)
Transported branded assets and managed setup across key event locations. Oversaw execution of on-site activations, ensuring brand consistency, visual standards, and smooth operations.
Vote Arizona Tour | Tour Manager (2022)
Operated a branded food truck activation during state elections, traveling across Arizona to engage voters at polling locations. Served as the backdrop for the First Lady’s public address, coordinated site logistics with Secret Service, and executed rapid mobile deployments across multiple cities.
ACCN Game Day Tour | Event Production Team (2021)
Supported full event production from load-in to final setup across multiple college campuses. Handled labor-intensive staging, vinyl wrap signage, cable runs, and site prep to ensure everything was in place and show-ready.
Aldi Grand Opening | Production (2021)
Served as on-site production with touring partner. Handled signage setup, event prep, and day-of execution. Ran grand opening activities and ensured smooth brand presentation throughout.
T-mobile | Field Manager (2021)
Oversaw local execution, managing assets and coordinating event logistics. Selected activation sites, scheduled and led promotional staff, and ensured seamless campaign launches. Delivered high-energy, on-brand experiences that drove foot traffic and local buzz.
Lidl Grand Openings | Production Support (2020)
Supported multiple grand openings during COVID, managing crowd flow, ensuring safety protocols, and driving local engagement. Helped deliver strong turnout and successful launches under challenging conditions.