Experiential Work

National Tours • Brand Activations • On-the-Ground Execution

I lead coast-to-coast brand activations, mobile tours, and experiential marketing programs blending sharp logistics with strong brand energy.

From setup to execution, vehicle ops to staff training, I bring precision, accountability, and on-site leadership that gets results.

Tour Highlights

M&M's Sweet Tour booth at an event, featuring colorful displays and a sign overhead. People are gathered around, some talking to staff at a rainbow-colored counter. Vertical panels with M&M's logos are visible, along with a screen displaying colorful imagery. Lollapalooza 2020 signage is on display.
Close-up of red packages of peanut butter M&M's Mega on a table with people blurred in the background.
People gathering at an outdoor event with an M&M's booth, colorful umbrellas, and a Coca-Cola sign
M&M's caramel cold brew promotional stand with staff and rainbow umbrellas.

M&M’s Sweet Tour | Tour Manager (2023 & 2024)

78 stops across the U.S. Led DOT-compliant logistics, production coordination, asset management, staffing, training, and on-site engagement strategy..

Indoor fishing expo with people gathered around a booth featuring a large fish tank. Neon sign reads 'Hooked.' Various banners and company logos are visible. Attendees wear casual clothing and branded shirts. Fishing rods and accessories are displayed.
Exhibition booth with Progressive branding featuring nautical themes, including a fish sculpture, a lighthouse graphic, and an aquarium with marine plants. A sign reading "HOOKED" is displayed above.
Boat show display featuring "Progressive" branded merchandise including towels, shirts, and bags in a nautical-themed setting with fishing net and wooden crates.
Crowded indoor exhibition with booths from Progressive and Mercury. Signs read "HOOKED" and "Give in to plier pressure." People are gathered, some looking at displays and others walking around. Overhead banners display company names.

Progressive Tour | Tour Manager (2022–2023)

Managed setup and breakdown at 4 major boat shows. Oversaw production, maintained mechanical assets, handled repairs, and ensured consistent brand experience across all activations.

Illuminated sign reading "THE LIGHT WORLD" in front of a modern building at night. Another structure in the background is decorated with lights and signs mentioning a "Mobile Giving Machine." Red ribbon and balloons are part of the decorations.
Red mobile giving machine in a holiday setting, with people inside, festive decorations, trees, and a lamppost at dusk.
A group of people seated in front of a "Light the World Mobile Giving Machine" decorated with red and white balloons, listening to a speaker.
Man speaking in front of red "Light the World Mobile Giving Machine" with balloons in background.

Light the World Tour | Tour Manager (2022)

Led Giving Machine tour logistics, staff management, site scouting, and event setup across multiple cities. Delivered consistent guest experience and mission-focused execution.

MAC Cosmetics | Tour Manager (2022)

Transported branded assets and managed setup across key event locations. Oversaw execution of on-site activations, ensuring brand consistency, visual standards, and smooth operations.

A group of people gathered in front of a blue truck displaying "GO VOTE, ARIZONA" signage. A man stands at a podium with a microphone, wearing a hat and jacket. A woman in a red and white outfit stands beside him, and several people hold signs in the background urging to vote, including supporting "Mark Kelly." Trees and a clear sky serve as the backdrop.
Colorful mobile booth with FAMU branding, surrounded by inflatable tube men; people gathered outside interacting with the setup.
Colorful truck with FAMU and MAC branding
A colorful, branded truck with "MAC" and "FAMU" logos, featuring vibrant graphics, including hearts and stars, parked outdoors on a sunny day.
Mobile MAC Cosmetics truck with FAMU branding, featuring a colorful design, parked with two people in branded t-shirts standing nearby, and a green inflatable tube man for promotion.
Blue mobile voting promotion truck with "Go Vote, Arizona!" and voting information displayed on the side.

Vote Arizona Tour | Tour Manager (2022)

Operated a branded food truck activation during state elections, traveling across Arizona to engage voters at polling locations. Served as the backdrop for the First Lady’s public address, coordinated site logistics with Secret Service, and executed rapid mobile deployments across multiple cities.

A campaign truck with "Vote for Arizona Democrats" and "Go Vote, Arizona" parked on a street with people walking by at sunset. A person is wearing a Biden-Harris hat and other people are gathered near the truck.
College sports mascots from various universities stand together outside, posing with a large championship trophy. A backdrop with logos and university names is visible behind them, along with autumn trees and a cityscape.
People working on setting up a street display at night with banners, a large cylindrical object, and a green utility vehicle.
Mobile stage setup at night in an urban area, with two people working on assembling equipment, surrounded by buildings and tents.
"Food Lion QB Challenge setup with ACC branding and football toss targets on artificial turf in outdoor urban area."
Group of people standing in front of a blue campaign truck with "Go Vote, Arizona!" printed on it. They are holding signs supporting Mark Kelly. A table with campaign materials is in the foreground.

ACCN Game Day Tour | Event Production Team (2021)

Supported full event production from load-in to final setup across multiple college campuses. Handled labor-intensive staging, vinyl wrap signage, cable runs, and site prep to ensure everything was in place and show-ready.

Need a proven lead for your next tour or activation?

I’m currently booking for freelance and contract experiential work from tour ops to brand launches. Let’s talk about how I can bring your campaign to life.