Experiential Marketing & Production

National Tours | Brand Activations | On-the-Ground Execution

Need someone who keeps the energy up, engages, and draws a crowd? That’s Me. I lead coast-to-coast brand activations, mobile tours, openings and experiential marketing programs blending sharp logistics with strong brand energy and detail.

From setup to execution, vehicle ops to staff training. I bring precision, accountability, and on-site leadership that gets results.

I bring a mix of humility, strength, and emotional instinct. I don’t treat people the same. I treat them right. There’s nothing more fulfilling than helping others win.

Tour Highlights

I know what it takes to get things off the ground and show ready.

Harry Potter Shop | TM (2025)

Oversaw the presentation of photo shoot props to ensure brand integrity and visual consistency. Managed guest flow during the event to maintain a seamless, elevated experience. Captured event photography and delivered detailed reporting, ensuring every element reflected professionalism, strategic alignment, and consumer-focused execution.

People gathered around a silver Can-Am three-wheeled motorcycle parked on wet grass in front of a large white trailer with black and red lettering. It is raining, and some individuals are holding umbrellas.
People gathered around a can-am promotional booth at an outdoor event, with flags and banners displaying the can-am logo, and overcast sky.
Two people viewing motorcycle helmets at an outdoor exhibit, with a display panel explaining the features of the VIBE communication system, and a large photo of a motorcyclist in a helmet on the side.
Two women smiling, sitting on a Can-Am motorbike, with a large Can-Am banner in the background. One woman is holding a sign that says 'Scan here to keep up with Can-Am' with a QR code.

Can-am On-Road | ATM, Product Specialist (2025)

As a product specialist, deeply studied Can-Am’s on-road lineup to deliver accurate, engaging, and brand-aligned messaging to the public. Ensured every interaction reflected knowledge, rider-focused insight, and professionalism, helping consumers connect authentically with the product.

A woman at a beer stand getting a drink poured into a can from a man dressed as a sheriff. Several people are taking photos or watching, at an outdoor event with a large one-ton truck decorated as a coffee stand behind them.
A man with sunglasses and a plaid shirt speaking into a microphone under a tent, with a propane tank and feed sacks nearby, at a promotional event with banners and a digital scale.
A person stands next to an all-terrain vehicle (ATV) with a trailer attached at an outdoor event or fair, with various trucks and people in the background.
A group of six people standing in line at an outdoor event with a 'Can-Am' sign overhead. They are dressed in casual western-style clothing, with some wearing cowboy hats and boots. One person is holding a drink, and there is a Can-Am side-by-side vehicle and an informational display in the background.

Can-am Off-Road PBR Finals | Tour Manager, Emcee (2025)

Flew in to manage vehicle unload and setup for indoor and outdoor footprints. Served as tour manager and emcee engaging crowds, leading programming, and running daily event operations.

A large crowd of people, including many graduates in caps and gowns, gather outside a green mobile flower shop with flower arrangements inside. A white umbrella provides shade, and some people hold flowers and papers, celebrating a graduation event on a sunny day.
People lined up at a flower truck on a city street, with greenery and trees in the background, and a woman taking a photo with her phone.
A flower truck or stand with a bright green exterior and a large window display of colorful flowers in white pots. In front of the stand, there are signs with text about showing thanks to the class of 2025 and notices about filming, alongside a QR code and stacks of paper.
Colorful floral arrangement with yellow, white, and green flowers, with Uber Eats gift cards and promotional flyers among the blooms.

Uber Eats Mother’s Day/ Graduation | TM, Driver (2025)

Drove and managed branded truck for Mother’s Day and graduation stops in NYC, CO, and OR. Handled load-ins, secured assets, and oversaw on-site setup and execution.

Stage setup with M&M's branding, colorful decorations, and people playing a game at the M&M's Sweet Tour event.
Close-up of several bags of Lil Miss M&Ms peanut butter candies on a table, with two women talking in the background at an outdoor event.
A woman standing behind a counter at a late summer outdoor M&M's caramel cold brew stand, with colorful umbrellas providing shade. Two children are at the counter, one looking at their phone and the other reaching into jars of caramel candies.
Crowd of people at an outdoor fair or festival under colorful umbrellas, standing in line or waiting around the 'M&M's Sweet Tour' booth, with palm trees and a clear blue sky in the background.

M&M’s Sweet Tour | Tour Manager (2023 & 2024)

78 stops a year across the U.S. Led DOT-compliant logistics, production coordination, asset management, staff training, and on-site engagement strategy.

Trade show booth for Progressive Insurance with nautical-themed decorations including signs with the company logo, a lighthouse, and a sign that says "HOOKED" with a fish head illustration, inside a large exhibition hall.
Fishing-themed attraction with a neon sign that says 'Hooked', and a crowd of people inside and outside. There is a small house-like structure and a fishing rod on display.
Crowd of people at the Tennessee Valley Authority booth at a trade show or expo, with large Blue Progressive and lighthouse branding displays.
Display of marine-themed merchandise including towels with phrases like "Your Bass in the Boat" and "Important Stuff," a towel featuring a mermaid illustration, and other coastal decor items at an outdoor market booth.

Progressive Boat Shows | Tour Manager (2022–2023)

Managed setup and breakdown at major boat shows. Oversaw production, maintained mechanical assets, handled repairs, and ensured consistent brand experience across all activations.

Illuminated sign that reads, "Light the World," outside a building at night with people near the entrance and a decorated mobile giving machine in the background.
A mobile charity giving machine decorated for Christmas, illuminated with lights, with people inside and outside, and a tree in the background.
A man with dark hair and a beard, wearing a dark coat, is speaking into a microphone at a fundraising event with a backdrop of red and white banners, balloons in white, gold, and orange, and signs that say "Light The World" and "Mobile".
A crowd gathers for a presentation at a mobile giving machine event decorated with red, white, and gold balloons and Christmas decorations, including Santa hats and a Christmas tree. A speaker stands on stage addressing the audience.

Light the World Mobile Giving Machine | Tour Manager (2022)

Led Giving Machine tour logistics, staff management, site scouting, and event setup across multiple cities. Delivered consistent guest experience and mission-focused execution.

Colorful mobile promotional truck with graphics and logos, parked on a brick road with stairs on both sides. The sky is partly cloudy and there are trees and flags in the background.
Black and pink MAC Cosmetics truck with FAMU logo and alligator graphic, two women in orange and pink shirts standing near the truck, green and orange FAMU banner, U-Haul vehicle in the background, outdoor setting with trees and building.
A colorful food truck with vibrant graphics and the words "FAMU" and "MAC" displayed on the side, parked on a street with trees in the background.
A colorful mobile event truck with people gathering around in an outdoor setting, inflatable decorations, and signage promoting FAMU.

MAC Cosmetics | Tour Manager (2022)

Transported branded assets and managed setup across key event locations. Oversaw execution of on-site activations, ensuring brand consistency, visual standards, and smooth operations.

A man speaking at a podium with a blue sign that reads 'Go Vote, Arizona!' behind him, with a group of people holding signs and standing in front of a large blue campaign vehicle promoting early voting in Arizona.
Blue mobile voting truck with slogans encouraging Arizona residents to vote, displaying website IWillVote.com/AZ and voting dates.
People gathered around a blue mobile voting truck parked in a parking lot at sunset; some are wearing campaign hats and shirts supporting Democratic candidates.
Five young women standing in front of a blue mobile voting booth truck holding signs that say 'Students for Mark Kelly', '#Full Speed Ahead', and 'I'm voting for Arizona Democrats!'. The truck has messages encouraging voting in Arizona, with a QR code for voting information, and campaign material on a table in the foreground.

Vote Arizona | Tour Manager (2022)

Operated a branded food truck activation during state elections, traveling across Arizona to engage voters at polling locations. Served as the backdrop for the First Lady’s public address, coordinated site logistics with Secret Service, and executed rapid mobile deployments across multiple cities.

Group of people in mascot costumes standing around a sports trophy at an outdoor event in front of a blue backdrop with sports logos.
A mobile stage set up outdoors at night, with two people working on it, surrounded by tents and trees with autumn leaves.
People installing campaign signs at night, with a large rolled-up sign in the foreground and a small green construction vehicle nearby.
A Football Lions-themed challenge setup for the Food Lion QB Challenge event, with banners, a small field, and goal targets, in an outdoor urban area with tall buildings and trees.

ACCN Game Day | Event Production Team (2021)

Supported full event production from load-in to final setup across multiple college campuses. Handled labor-intensive staging, vinyl wrap signage, cable runs, and site prep to ensure everything was in place and show-ready.

People wearing yellow face masks standing at the entrance of a store, with some holding a string of campaign signs, inside a retail store with two employees and a customer visible through the glass door.
A man at a drive-thru window handing over a card and a woman holding a phone, both wearing face masks. The man has short hair and is wearing a navy blue shirt and yellow face mask, while the woman has braided hair, glasses, a colorful shirt, and a white face mask. The building has large glass windows.
A woman wearing a face mask and white shirt holding a smartphone while shopping in a grocery store. The shopping cart contains a pumpkin and some packaged food. The background shows shelves stocked with cans, jars, and boxes of food items.
Crowded grocery store checkout lanes with shoppers waiting in line, shopping carts filled with groceries, and checkout counters with cashiers.

Aldi Grand Opening | Production (2021)

Served as on-site production with touring partner. Handled signage setup, event prep, and day-of execution. Ran grand opening activities and ensured smooth brand presentation throughout.

T-mobile | Field Manager (2021)

Oversaw local execution, managing assets and coordinating event logistics. Selected activation sites, scheduled and led promotional staff, and ensured seamless campaign launches. Delivered high-energy, on-brand experiences that drove foot traffic and local buzz.

LIDL supermarket with colorful balloon arch of red, yellow, and blue balloons at the entrance, blue sky with scattered clouds, part of the building's glass windows, and a sign with the LIDL logo in a yellow circle.
Red sale coupon offering $10.00 off on your purchase of $10 or more, with barcode at the bottom.
People standing in line outside a retail store, wearing masks, with store signage and metal barricades.
Two people wearing yellow T-shirts with the word 'hello' and a tomato graphic, standing outside a Lidl grocery store, both wearing face masks and one with a red beanie. The store's sign and entrance are visible in the background.

Lidl Grand Openings | Production Support (2020)

Supported multiple grand openings during COVID, managing crowd flow, ensuring safety protocols, and driving local engagement. Helped deliver strong turnout and successful launches under challenging conditions.

Orange circular sign with a black arrow pointing up.

Need a proven lead for your next tour or activation?

I’m currently booking for freelance and contract experiential work from tour ops to brand launches. Let’s talk about how I can bring your campaign to life.