A young man with short brown hair, glasses, and a beard smiling, wearing a blue polo shirt, outdoors in front of a blue truck or trailer.

A trusted, tech-savvy asset on the road. Known for powering smooth setups, fast solutions, and team-first energy at every stop.

Michael Borda | Experiential Marketing TM & Production Asst.

Fluent in Tech & Power

Skilled with gens, cabling, AV, lighting, and electrical troubleshooting. A go-to for on-site tech stability.

Logistics Savvy

Think ahead about space, flow, and time. Set up smart and help the entire crew stay efficient.

Physically Reliable

Can handle long hours, heavy lifts, and outdoor work without losing focus or energy.

Hands-On & Ready

Comfortable setup/strike, load-ins, and transport. I show up early and jump in without needing direction.

Zero- Ego Operator

Takes direction, offer help, and stay locked in on the team’s success — no drama, no slack.

Consistent and on Time

Never a question if I’ll show. I’m there, I’m prepped, and I’m ready to go.

Calm Under Pressure

Keep a clear head during tight turnarounds, equipment issues, or unexpected changes.

Client Facing Ready

Polished, courteous, and professional with the public and clients. I represent with high standards.

Solutions Focused

I don’t just report problems. I fixes them or find the next best option fast.

Pet rest stop shelter made of wood and black panels with barrels for pet hydration, located outside Village Center mall, with steps and a person in the background.

People gather around a mobile food truck at an outdoor event, with some customers standing in line and staff behind the counter. The trucks and tents are set up on a grassy area near buildings, and the sky is partly cloudy.

A mobile dog grooming station inside a black trailer labeled 'Dog Town' with wooden shelves and black storage bins, set up outdoors on a grassy area with tents and buildings in the background.

A man and a young girl are posing with a dog on a barrel at a promotional booth for Purina Pro Plan, with people around taking photos and smiling.

Purina Pro Plan Dog Town | Tour Manager, Driver (2025)

Managed full event setup, transport, and execution for two branded footprints during Purina Pro Plan’s DogTown experience. Responsible for pre-event asset loading, safe long-distance driving, and precise on-site buildout. Oversaw daily operations across both zones, ensuring smooth flow, brand consistency, and team support. Acted as an on-the-ground lead, stepping in wherever needed to maintain momentum and guest experience.

Group of seven people standing in front of a red backdrop with "Back in Session" and Verizon logos, posing for a photo at an event.

Five men standing outdoors in front of a Verizon promotional booth, engaging in conversation, with parked cars and trees in the background.

A Verizon promotional truck with a red exterior and storefront, displaying a sign offering a $50 single line plan for a limited time. Two people are standing nearby, one using a laptop. There are vehicles, trees, and buildings in the background.

Red Verizon promotional truck offering $50 single-line cell phone plans for a limited time, with displays and signage showcasing mobile devices and accessories.

Verizon | Tour Manager, Driver (2024-2025)

Served as lead driver and on-site rep for a branded Verizon truck activation across the Northeast. Transported assets and vehicle to multiple grassroots locations, including Verizon retail stores and community events. Represented the brand professionally at every stop, setup, customer engagement, and ensuring a polished, on-schedule execution. Adapted quickly to changing locations and environments while maintaining brand integrity and public-facing professionalism.

A group of young people socializing outdoors near a white mobile music truck. Some are using their phones, and one person is sitting on a couch with drinks. The truck has a gender-neutral slogan about music and is serving as a gathering spot.

People waiting outside a mobile music venue called "Quay" with chairs and string lights, tall palm trees in the background.

People gather around a DJ booth on a beach at night, illuminated by purple and warm lights, with a woman standing on a glass terrace in the background.

Group of women socializing at a bar or club, some wearing cowboy hats and trendy outfits, illuminated by colorful lighting.

Quay Influencer Tour | Tour Manager, Driver (2024)

Traveled coast-to-coast supporting Quay’s high-impact influencer activations at major music festivals. Oversaw setup and execution of branded VIP environments designed for social media engagement and maximum exposure. Maintained elevated presentation standards, managed flow and timing, and ensured a flawless guest experience for top-tier talent and brand partners. Delivered consistent, on-brand results in fast-paced, high-visibility settings.

People at an M&M's branded stand selling caramel cold brew with a yellow sign. Two women and two children are interacting with staff, a man with a stroller and sunglasses is nearby. In the background, a stage with a yellow cover, more individuals, and an M&M's sign are visible.

A woman with glasses and brown hair in a ponytail wearing a mint green sweatshirt stands in front of a colorful M&M's themed prize wheel, with a man in a blue shirt and cap behind the wheel, in front of a background decorated with multicolored M&M's logos.

Four people in red shirts posing with a green M&M mascot and large white ampersand at an M&M's promotional event booth.

Group of four men gathered around a yellow M&M's themed photo booth at an event, with a backdrop decorated with colorful M&M's logos.

M&M’s Sweet Tour | Tour Manager (2023)

Toured the U.S. as part of the core team behind M&M’s colorful, high-energy Sweet Tour. Drove branded assets safely across 9 months and 70+ locations, ranging from retail stops to music festivals and major theme parks. Supported full event setup and breakdown, while actively engaging with the public to deliver a consistent, joyful brand experience. Played a key role in keeping operations smooth, the footprint tight, and the energy high coast to coast.

Indoor exhibition booth themed around boating and fishing with a realistic small house facade, fishing rods, and branding signs for Mercury and Bass Pro Shops. There are people walking in the background.

People attending an indoor expo or trade show with booths and banners, including one that reads 'Tennessee Valley Authority'.

Visitors at an aquarium exhibit with a large display of glowing blue orbs and fishing poles.

Progressive | Tour Manager, Production (2022-2023)

Led on-site production for Progressive’s mobile claw machine activation at major boat shows. Transported the branded vehicle and executed full footprint builds, including wall installation, electrical setup, and asset integration. Maintained power systems, diagnosed and resolved technical issues in real time, and ensured minimal disruption to guest experience. Kept energy high and operations seamless delivering a polished, engaging brand presence throughout the tour.

Group of six people standing together inside a store, celebrating. They are smiling and wearing casual clothes; three of them have 'Light World' name tags. The backdrop features red and white posters with words like 'Mobile' and 'World.' There are colorful string lights around one person in the center. The store’s background has red and white signage with a large graphic resembling the United Kingdom flag.

A man donating money into a giving machine at a holiday event, with a sign indicating 100% of donations go to charity through LightTheWorld.org, in a decorated indoor space with other people in the background.

Night scene of a crowd gathered in front of a red lit charity donation booth with the theme 'Light the World Mobile Giving Machine'; people are waiting in line and interacting with the booth at an outdoor event.

Table with a red tablecloth displaying a mobile giving machine, candy canes, a bottle of water, signs, and a menu, with a red vehicle in the background.

Light the World Mobile Giving Machine | Tour Manager (2022)

Toured with a large glass trailer, executing site-specific activations for the campaign. Handled on-the-ground logistics in unscouted locations adjusting layouts and adapting to real-time conditions to optimize visibility and flow. Towed and positioned the branded vehicle, coordinated with local partners, and worked closely with the client to ensure a cohesive experience. Captured location-based brand content ahead of activations to support media exposure.

Four people standing at four branded carts with umbrellas, outdoors on a sunny day, with tents and trees in the background.

A person in blue shirt and tan shorts holding a saxophone, standing next to a sidewalk cart with umbrellas, under sunny weather at an outdoor event.

Four young adults standing in front of a tent with a banner that says 'SMU ALUMNI' at an outdoor event. They are exchanging items, possibly gifts or supplies. A sign in front asks, 'Are you a Prime Student Member?', with graphics of graduation caps and backpacks.

Six young men stand together outdoors during daytime, wearing casual summer clothes, some with sunglasses and hats, with a group of people and trees in the background.

Amazon Prime Student | Tour Manager (2022)

Led on-the-ground logistics for college outreach, transporting bikes and assets through dense urban areas and tight campus spaces. Hauled large loads safely and efficiently, navigating city traffic and delivery constraints. Managed brand ambassador teams spread across campus zones, ensuring consistent messaging, smooth execution, and high student engagement. Played a key role in operational flow, team coordination, and maintaining brand visibility in fast-moving, multi-location environments.

A man standing in front of a blue mobile workspace or booth labeled "Ready to Work" with two other women in the background. The booth is set up outdoors between tall buildings, with information and supplies available on the sides.

A blue booth with signage for Indeed, a job search platform, set up outdoors with a security guard standing nearby.

A man working on the roof of a blue moving truck at night, with a sign displaying city-specific work dates for Chicago, Detroit, Washington D.C., Los Angeles, and DFW.

Indeed Ready to Work | Tour Manager, Production (2022)

Traveled with a custom-built shipping container activation for Indeed’s experiential campaign, managing full production logistics in each city. Coordinated with site contacts and crane operators for safe, timely unload and setup. Oversaw all on-site operations, from power and placement to brand integrity. During activations, actively engaged the public to drive foot traffic and support campaign goals. Managed post-event load-out and crane logistics to ensure seamless transitions between cities.

A man in a black T-shirt, sunglasses, and a backwards cap is pouring a drink into a large cylindrical container labeled 'Built Different'. He is talking to a woman carrying a pink backpack with a tropical leaf pattern and a pink smiley face, who is wearing a red shirt and a large sun hat. They are outdoors on a grassy field with other people and sports facilities in the background.

People gathered near a black tent with white lettering at an outdoor athletic event, with some athletes in uniform and spectators walking nearby on a sunny day.

Display table with black drawstring bags featuring the slogan 'Always Something Extra,' a poster about a sports drink, and a large banner with the same slogan in big black letters.

Ready | Local Manager (2022)

Represented Ready Drink at youth sporting events, managing local activations to build brand awareness and visibility. Handled full setup of branded tents and event footprint, ensuring a professional presence in high-traffic areas. Engaged directly with athletes, parents, and attendees to promote the product and distribute samples. Served as the face of the brand on-site, delivering energetic, received product in market to inventory and distribute.

Media interview or press event outdoors with cameras and reporters, with a building in the background, and football players displayed on mannequins.

A mobile stage with a metal roof set up outdoors at night, with two people on it and a tent nearby.

An outdoor football training setup with small orange footballs, orange and black goal targets, and a man throwing a football, with a building and trees in the background.

A PODS moving and storage container parked in a lot filled with cardboard boxes, some on dollies, and miscellaneous items for moving or storage, with a cityscape and blue fence in the background.

ACCN Game Day Tour | Event Production Team (2021)

Worked to execute event production from load-in through final setup across major college campuses. Played a key role in physically demanding staging tasks, vinyl signage installs, power and cable routing, and general site prep. Ensured all assets were properly placed, safe, and activation-ready supporting a smooth, on-time launch every time.

A man in a gray t-shirt and gray sweatpants receives a flyer from a young man in a navy t-shirt, jeans, a blue cap, and a yellow face mask outside a store. Two women and a man are in line behind them, all wearing masks.

Frozen food aisle in a grocery store with frozen chicken and other frozen products, including ice cream, in a freezer with glass doors and a promotional sign with a QR code.

Customers in line at a grocery store checkout, with shopping carts filled with groceries, near the bagging area, and large windows showing parked cars outside.

People standing outside a grocery store, with a shopping cart filled with colorful reusable bags and groceries, wearing face masks.

Aldi Grand Opening | Production (2021)

Full-site build and execution for a high-visibility ALDI grand opening event. Shared responsibility across all production phases, including load-in, branded setup, signage placement, crowd flow management, and event support. Ensured the site was polished, organized, and launch-ready helping deliver a seamless, professional experience for both the client and attendees.